Last Updated: July 26, 2025
Introduction
Welcome to Liv Milano® (livmilano.shop), your destination for premium sweaters and elegant clothing. At Liv Milano®, we understand that your privacy is as important as your style. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website, make purchases, or interact with our brand.
Your trust is the foundation of our relationship, and we are committed to maintaining that trust through transparent privacy practices. We have created this comprehensive Privacy Policy to help you understand the information we collect, how we use it, and the choices you have regarding your personal data.
Information We Collect
Personal Information
When you visit livmilano.shop or make a purchase, we may collect various types of personal information, including but not limited to:
- Contact information (name, email address, phone number, shipping and billing addresses)
- Payment information (credit card details, payment service provider information)
- Account credentials (username, password, security questions)
- Order history and preferences
- Sizing information and style preferences
- Communication history with our customer service team
- Date of birth (if provided)
- Gender (if provided)
Automatically Collected Information
Our website also automatically collects certain information about your visit, including:
- IP address and device identifiers
- Browser type and operating system
- Referring website or source
- Pages viewed and time spent on our site
- Clickstream data and navigation patterns
- Geographic location (country, city)
- Internet service provider information
- Date and time of website access
Cookies and Similar Technologies
Liv Milano® uses cookies, pixels, web beacons, and similar technologies to enhance your browsing experience, analyze website traffic, personalize content, and optimize our marketing efforts. These technologies help us understand how you interact with our website and allow us to remember your preferences for future visits.
Types of cookies we use include:
- Essential cookies: Required for basic website functionality
- Preference cookies: Remember your settings and preferences
- Analytics cookies: Help us understand how visitors use our site
- Marketing cookies: Track your browsing habits to deliver targeted advertising
- Social media cookies: Enable sharing capabilities and connections to social platforms
How We Use Your Information
Liv Milano® collects and processes your personal information for various legitimate business purposes, including:
Order Processing and Fulfillment
- Processing transactions and payments
- Shipping products to your specified address
- Providing order confirmations and updates
- Managing returns, exchanges, and refunds
- Addressing order-related inquiries or issues
Account Management
- Creating and maintaining your Liv Milano® account
- Authenticating your identity for secure access
- Saving your shopping preferences and wish lists
- Storing shipping and payment information for convenient checkout
- Tracking your purchase history and reward points
Customer Service and Communication
- Responding to your questions, comments, or concerns
- Providing information about products, sizing, or care instructions
- Assisting with technical issues or website navigation
- Resolving complaints or disputes
- Gathering feedback through surveys or reviews
Marketing and Personalization
- Sending promotional emails, newsletters, and special offers
- Providing personalized product recommendations
- Notifying you about new collections or restocked items
- Creating targeted advertisements based on your interests
- Inviting you to events or exclusive shopping opportunities
Website Improvement and Analytics
- Analyzing website traffic and user behavior
- Identifying trends and patterns in shopping preferences
- Improving website functionality and user experience
- Testing new features and interface designs
- Troubleshooting technical issues and optimizing performance
Legal and Security Purposes
- Preventing and detecting fraud or unauthorized activities
- Protecting our legal rights and enforcing our Terms of Service
- Complying with applicable laws, regulations, and legal processes
- Maintaining the security of our website and business operations
- Verifying identity for age-restricted products or services
Legal Basis for Processing
Liv Milano® processes your personal information based on the following legal grounds:
Contractual Necessity
We need to process your personal information to fulfill our contractual obligations to you when you make a purchase, create an account, or engage in other transactions with us.
Legitimate Interests
We process certain information based on our legitimate business interests, such as improving our products and services, marketing our offerings, preventing fraud, and ensuring the security of our website and operations.
Consent
In some cases, we process your personal information based on your explicit consent, such as when you opt-in to receive marketing communications or allow certain cookies that are not essential for website functionality.
Legal Obligations
We may process your information to comply with applicable laws, regulations, court orders, or other legal requirements.
Information Sharing and Disclosure
Liv Milano® values your privacy and limits the sharing of your personal information to specific circumstances and trusted partners. We may share your information with:
Service Providers
We work with various service providers who perform functions on our behalf, including:
- Payment processors and financial institutions
- Shipping and logistics companies
- Customer service and support teams
- Email and communication service providers
- Web hosting and cloud storage providers
- Analytics and marketing technology partners
These service providers are contractually obligated to use your information only as necessary to provide services to us and are prohibited from using or disclosing your information for other purposes.
Business Partners
We may share certain information with business partners who help us offer complementary products or services, such as:
- Co-branded promotions or collections
- Affiliate marketing programs
- Loyalty program partners
- Fashion stylists or consultants
Corporate Affiliates
If Liv Milano® is part of a corporate group, we may share information with our parent company, subsidiaries, or affiliated entities for internal business purposes, consistent with this Privacy Policy.
Legal Requirements and Protection
We may disclose your information when we believe in good faith that disclosure is necessary to:
- Comply with applicable laws, regulations, or legal processes
- Respond to lawful requests from public and governmental authorities
- Enforce our Terms of Service or other agreements
- Protect our rights, privacy, safety, or property
- Prevent fraud or illegal activities
- Respond to emergencies or protect the safety of our users or the public
Business Transfers
If Liv Milano® undergoes a business transition, such as a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your information.
Data Retention
Liv Milano® retains your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention periods vary depending on the type of information and the purpose for which it was collected.
Factors influencing our retention periods include:
- The need to maintain accurate business and financial records
- Legal and regulatory requirements for record-keeping
- Statutes of limitations for potential claims or disputes
- Ongoing business relationships and account activity
- Technical constraints and practical considerations
When we no longer need your personal information, we will securely delete or anonymize it. Anonymized or aggregated information that cannot be linked to an individual may be retained indefinitely for analytics, research, and business planning purposes.
Data Security
Protecting your personal information is our highest priority. Liv Milano® implements appropriate technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction. Our security measures include:
Technical Safeguards
- Encryption of data in transit using SSL/TLS protocols
- Secure storage of sensitive information using industry-standard encryption
- Firewalls, intrusion detection systems, and malware scanners
- Regular security patches and updates to our systems
- Access controls and authentication requirements
- Regular security testing and vulnerability assessments
Administrative Safeguards
- Employee training on data protection and security practices
- Limited access to personal information on a need-to-know basis
- Confidentiality agreements with employees and contractors
- Background checks for personnel with access to sensitive data
- Documented security policies and procedures
- Incident response planning and testing
Physical Safeguards
- Secured facilities with controlled access
- Monitoring of premises and equipment
- Proper disposal of physical documents containing personal information
- Secure decommissioning of hardware and storage media
- Redundant power and network connections
- Environmental controls to protect data center equipment
While we implement these security measures, no method of transmission over the Internet or electronic storage is 100% secure. We encourage you to help us protect your personal information by creating strong passwords, keeping your account credentials confidential, and signing out of your account after use, especially on shared devices.
Your Privacy Rights and Choices
Liv Milano® respects your right to control your personal information. Depending on your location, you may have specific legal rights regarding your data. We provide various ways for you to exercise these rights:
Access and Portability
You have the right to request access to the personal information we hold about you. Upon verification of your identity, we can provide you with a copy of your data in a structured, commonly used, and machine-readable format.
Correction and Updates
If you believe any information we have about you is incorrect or incomplete, you can request that we correct or update it. You can modify certain information directly through your account settings or contact us for assistance with other changes.
Deletion and Restriction
In certain circumstances, you have the right to request the deletion of your personal information or restriction of its processing. We will comply with such requests unless we have a legal obligation or legitimate interest to retain specific information.
Objection and Withdrawal of Consent
You can object to the processing of your personal information based on legitimate interests and withdraw your consent for activities that require consent, such as marketing communications. To opt out of marketing emails, use the “unsubscribe” link in any marketing email or adjust your communication preferences in your account settings.
Cookie Preferences
You can manage your cookie preferences through our cookie consent tool or by adjusting your browser settings. Most browsers allow you to block, delete, or disable cookies, although doing so may affect your ability to use certain features of our website.
Do Not Track
Some browsers have a “Do Not Track” feature that signals to websites that you do not want your online activities tracked. Due to the lack of a common understanding of how to interpret these signals, our website currently does not respond to Do Not Track signals.
California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA) and other state laws, including the right to know what personal information is collected, disclosed, or sold; the right to request deletion of personal information; and the right to opt-out of the sale of personal information.
European Privacy Rights
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) and similar laws, including the rights mentioned above and the right to lodge a complaint with a supervisory authority.
Children’s Privacy
Liv Milano® does not knowingly collect personal information from children under the age of 16. Our website, products, and services are directed to people who are at least 16 years of age or older.
If we discover that we have inadvertently collected personal information from a child under 16, we will promptly delete such information. If you believe we might have information from or about a child under 16, please contact us using the information provided in the “Contact Us” section.
Parents or guardians who believe that their child has submitted personal information to our site and would like to have it deleted may contact us using the information provided in the “Contact Us” section.
International Data Transfers
Liv Milano® is based in [Country/Region] and operates globally. Your personal information may be transferred to, stored, and processed in countries other than the one in which you reside. These countries may have data protection laws that differ from those in your country.
When we transfer personal information across borders, we take appropriate measures to ensure that your information receives adequate protection, regardless of where it is processed. These measures may include:
- Entering into Standard Contractual Clauses approved by the European Commission
- Obtaining your explicit consent for specific transfers
- Transferring to countries with adequacy decisions from relevant authorities
- Implementing binding corporate rules or approved codes of conduct
- Utilizing approved certification mechanisms or contractual arrangements
By using our website and services, you acknowledge that your personal information may be transferred to and processed in countries outside your country of residence, each with its own data protection laws.
Third-Party Links and Services
The Liv Milano® website may contain links to third-party websites, plugins, applications, or services that are not owned or controlled by us. These third parties have their own privacy policies and terms of use. We strongly encourage you to review the privacy policies of any third-party sites or services before providing any personal information.
We are not responsible for the content or privacy practices of websites or services that we do not own or control. The inclusion of links to third-party sites does not imply our endorsement or approval of these sites or their privacy practices.
Examples of third-party services that may be connected to our website include:
- Social media platforms (Facebook, Instagram, Pinterest, Twitter)
- Payment processors (PayPal, Stripe, Apple Pay)
- Review platforms (Trustpilot, Google Reviews)
- Analytics providers (Google Analytics, Hotjar)
- Advertising networks (Google Ads, Facebook Ads)
- Shipping carriers (UPS, FedEx, DHL)
Changes to This Privacy Policy
Liv Milano® reserves the right to modify this Privacy Policy at any time. When we make changes, we will update the “Last Updated” date at the top of the policy and take appropriate measures to inform you, consistent with the significance of the changes we make.
For significant changes that materially affect your rights or how we use your personal information, we will provide prominent notice through:
- Email notifications (for registered users)
- Website banners or pop-up notices
- Account notifications upon login
- Other direct communications when appropriate
We encourage you to review this Privacy Policy periodically to stay informed about our information practices. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the revised policy.
Dispute Resolution
If you have a concern or complaint about how Liv Milano® handles your personal information, please contact us first using the information provided in the “Contact Us” section. We will respond to your concern promptly and make a good faith effort to resolve any issues.
If we are unable to resolve your concern directly, depending on your location, you may have the right to lodge a complaint with a data protection authority or other regulatory agency. We are committed to working with appropriate regulatory authorities to resolve any complaints regarding the transfer of personal information that we cannot resolve with you directly.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the following information:
Liv Milano® Customer Service
Email: [email protected]
Phone: 254-874-7585
For privacy-specific inquiries, please include “Privacy Policy” in the subject line of your communication.
We aim to respond to all legitimate requests within 30 days. Occasionally, it may take us longer if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.
Glossary of Terms
To help you better understand this Privacy Policy, we’ve provided definitions for key terms:
Personal Information: Any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
Processing: Any operation performed on personal information, such as collection, recording, organization, structuring, storage, adaptation, retrieval, consultation, use, disclosure, dissemination, or otherwise making available.
Cookies: Small text files placed on your device that allow websites to recognize your device and store certain information about your preferences and past actions.
IP Address: A unique string of numbers separated by periods that identifies each device connected to the Internet.
Data Controller: The entity that determines the purposes and means of processing personal information.
Data Processor: The entity that processes personal information on behalf of the data controller.
Legitimate Interest: A lawful basis for processing personal information where the processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject.
Consent: Any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which they signify agreement to the processing of their personal information.
Acknowledgment
By using the Liv Milano® website, creating an account, or making a purchase, you acknowledge that you have read and understood this Privacy Policy. Your trust is the foundation of our relationship, and we are committed to protecting your privacy and providing you with control over your personal information.
Thank you for choosing Liv Milano® for your premium sweater and clothing needs. We value your business and your trust in our brand.
